Widely regarded as the birthplace of Alpine winter tourism, St. Moritz has blossomed into one of the best and most expensive holiday attractions in the world. The already elite status of St. Moritz as a playground for the rich and famous has been elevated even more after hosting the Winter Olympics twice. Travelers visiting during the summer will be treated to breathtaking views of a terrain blanketed by green pastures and colorful wildflowers while they enjoy music festivals, outdoor adventures, shopping, and more!

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These picturesque municipalities form two thirds of Flims-Laax-Falera — a region that offers visitors a plethora of excellent summer and winter experiences that range from mountain biking all the way to skiing. As soon as winter starts, waves of skiers and snowboarders arrive — drawn to the area's lengthy pistes. During the summer, the landscape becomes a hotbed of outdoor activity — swimmers enjoying a dip in one of the pristine lakes, hikers navigating the trails, and train passengers admiring spectacular views of the Rhine Gorge.

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Nestled at the edge of the beautiful Schanfigg Valley, Arosa is home to gorgeous Alpine countryside that's perfect for outdoor adventures throughout the year. The resort town is popular for its twin lakes, ski slopes, and hiking paths like the family-friendly 'Squirrel Trail'. In the summer, Lake Obersee is beset by an array of water-based activities and events like rowing and water shows with fountains, lights, and music.

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Perfect for travelers who want to bask under the Swiss sun while taking in fantastic views of the Alpine landscape, Celerina gets the most amount of sunlight than anywhere else in the Engadin Valley — an average of 320 days a year to be exact! This charming village is also known for its traditional houses, attractions like the centuries-old San Gian church, and Lej da Staz — one of the area's most romantic bathing lakes.

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