Welcome to South Korea
Discover the Land of the Morning Calm — a country where the futuristic blends with the past in perfect harmony. From Confucian principles to the subtle forms of Pungsu-jiri, it is evident that tradition is pervasive in this tech-driven nation despite being fueled by modern pop culture. No matter how far South Korea has advanced, its heritage will always be an integral part of its core. It's just amazing how South Korea's creative soul managed to make a solid impact on the world through its cuisine, music, film, fashion, and architecture.
Topped by Seoul — a thriving city that enlivens the senses — the rest of South Korea shines in beautiful contrasts. Famous seafood, beaches, and hot springs complement the vibrant pulse of Busan’s nightlife. Jeju — the "Island of the Gods" — shares spectacular sunsets and majestic waterfalls with visitors looking to escape the hectic pace of daily life. South Korea is the perfect place to visit for those who have a predilection towards captivating destinations that effortlessly blur the gap between traditional and contemporary. From beautifully preserved historical sites to buzzing neon-lit urban hubs, there's plenty of reasons to fall in love with South Korea.
